The bait and switch of open source

Great presentation by Katrina Owen. You need to sign up for a Safari Books account but (at this time) its free and does not require a credit card. If you don't want to give them your email, just use mailinator or something.

https://www.safaribooksonline.com/library/view/oscon-2016-/9781491958476/video284487.html


Some good points from this talk:

• Understand the the difference of "issues" vs "symptoms" in your product
• When explaining your product, talk about it's benefits, not its features
• "Manage your energy rather than your time"